Can Design Drive Your Business? See how these brands did it
There is a lot that goes into a decent design. The field of architecture and design is a science that essentially moulds and responds to human behaviour and experiences. A successful design, therefore, not only appeals to the aesthetic sense of the person but also provides excellent functionality. This aspect has led business owners to invest in the design and architecture of their stores throughout history. Having a welcoming, comforting ambience sets an excellent first impression and helps them in closing that deal!
This article talks about the potential of design on business prospects.
IKEA and Persuasion Architecture
Standing tall on 400 stores worldwide, IKEA is an excellent example of boosting retail sales with the help of good design. The brand follows a scheme of blue and yellow throughout the world and creates uniformity and identity.
The exteriors are not very complicated and follow a simple, functional design scheme. When it comes to the interiors, IKEA showrooms have assigned pathways for customers (“the long natural way”). IKEA exhibits a prime example of persuasion architecture; the customers have to go through all the aisles before they get to the billing section. This strategy helps in boosting sales for the company while providing a leisurely walk to the customers through the store.
In the end, the numbers speak for themselves. Customers visited IKEA 817 million times in 2017, from 783 million in 2016.
Design Practice and Hospitality Industry
Cosy cafes, bars and restaurants have essentially turned cosmopolitan these days. The endless pursuit of comfort and relaxation in a hectic schedule has contributed mostly to this.
However, when it comes to design, monotony is not expected. Dimly lit soothing interiors work well in some case, while in other settings a different approach has to be taken. Great design resonates well with the visitors and is not restricted to one type or scheme. Take McDonald’s, for example. With bright interiors, functional design and lively music, it attracts its target demographics well.
An authentic and distinctive design setting has enabled Margot to create an established presence in a highly competitive food market. The Italian restaurant situated in London’s Covent Garden area designed by Fabled Studio speaks the language of its visitors. As the firm’s creative director Tom Strother describes: “a strong narrative that is carried through the details of the design, ensuring each detail plays its part but without feeling contrived or superfluous to the design.”
With refined Italian traditions like worn and weathered Palladian flooring and copper accents, the interior design makes the visitors reminisce about traditional pasta pans. Additionally, modern leather banquettes provide a relevant feel to the design scheme. The immense popularity of Margot is very much because of its spot-on design.
The potential of design in closing the deal is immense in not only the physical world but also the internet. Companies and firms rely on a functional, minimalistic, clutter-free design to invite customers.
In the end, this comes as no surprise that design directly influences the sale conditions for businesses all around the world. The potential of design and architecture on businesses is immense. IKEA, MacDonald’s and Margot Restaurant are only a few examples. Throughout the world, companies are blooming owing to enhanced design schemes.