Social media constitutes a vital part of the marketing campaign. There are different social media platforms present, and the approach of each one of them is slightly different from each other. Therefore it is essential to find out, which is the social media platform where you should spend maximum time and how should you make the best use of these platforms.
In a world driven by the internet, it is essential to be active on social media. Social media for architects can be very fruitful. As many as 60% of the clients come across professional service providers on the various social media platforms. Moreover, these social media posts do not just draw new customers, but also keep the old customers engaged and also interested in the growth of the company.
However, not all social media platforms are created equal. For taking full advantage of social media marketing, you need to reassess your priorities. Choosing the right platform is very much important.
Here are the Top 5 Social Media platforms for architects and designers:
Facebook is a popular social media giant for virtually any business. The reason for its popularity is numbers. There are more than 2 billion monthly users of Facebook, and people looking to grow their firm cannot afford to leave this stone unturned.
Setting up your company on Facebook is also quite easy. To create a business page, you will have to click on the link that is there on the Facebook page. You will have to follow the simple steps and register first.
The best part of Facebook is that both large scale businesses, as well as those who are here to only connect with family, are active. Both are suitable for the Facebook community. This platform allows you to make some of the best connections.
“A picture is worth a thousand words.”
The best example of this statement is Instagram. Instagram is another ideal platform for architects. However, this platform is all about visuals and less about the text. To share posts on Instagram, you can use a scheduling app. You will have to upload the things that you want to post, and with the help of this app, you will be able to post at regular intervals.
Instagram has an informal atmosphere. The tone that you use on this platform should also be relaxed and casual. You can build good connections with your followers and also use hashtags to attract a vast audience.
Twitter is one of the most used social media platforms. Setting up and using a twitter account is very easy. This is the place where you can promote events, do quick shout-outs, and do general advertising.
Twitter is also a perfect place to be updated with modern trends and news related to your field. You can use hashtags to get recognized.
Make sure that you follow some other firms on Twitter. Like Instagram, this platform is not just about business. If you want to save the hassle and time, you can also automate the twitter posts using Hootsuite tool.
Houzz is another site that is much smaller than the other platforms that have been discussed. But this is a growing platform, and this is very much suitable for architectural firms. You can have a business page on this platform. This is a place where the clients can generate some ideas and also talk about inspiration and style. The clients can also leave comments on the business page of Houzz.
5. Linked In
The whole professional world is at LinkedIn, making it one of the most important social media platform for business owners. You will be able to make lots of professional connections through this particular platform only. Having a friendly, formal tone in your writings will get you the recognition you deserve pretty soon. Lead generation will not be complicated if you have a decent reputation here.
Additionally, LinkedIn is an excellent place for networking. You can connect with other architects and designers here and follow their strategies. Having a complete profile for your firm, with past projects, ideas and the services you offer your clients, is all you need to grow your networks.
Creating a page for your company on Linked in is not at all complicated. You will first have to go to the option that says, “Getting Started” and then start filling up all the necessary information. You will then have added the picture or the logo of your company along with the company profile. The best thing about this particular platform is that this can also utilize SEO. You can also have a link on your profile, and you can use it as a tool for hiring.
Undoubtedly, with a motivated professional audience, LinkedIn stands out from the rest and is the best social media platform for architects.
Social media for architects is tricky. It can be daunting to choose the right strategy for architects and designers. But if done right, it opens doors for a wide range of possibilities. Therefore, for your firm to grow big and gain recognition, you need to go for social media platforms like LinkedIn.